Zoodealio is a web-based home offer marketplace that helps agents and their clients navigate through the complexities of the real estate market. The software collects offers from a network of non-traditional sales models and cash-buying entities and uses them to offer clarity and insight to seller clients, making sure they feel confident they received the best and highest offer. The company provides a number of useful tools, communication channels, and business functionality to help the clients and agents understand the modern real estate marketplace.

Zoodealio is based in Phoenix, Arizona, and is a home offer marketplace that is designed to scale with the current market. Zoodealio has made significant updates to its platform and feature suite. It is a mobile-first dashboard interface, which visually tightens up the entire user experience and makes it easier for the user to respond to various new offer alternatives. Additionally, the Real Value module is an improved version of the listing onboarding process that includes an image upload function that helps the user upload visual data on their home from their phone. The more information the user provides, the better the chance of seeing a higher average offer.

The company has introduced a new offer model called Cash+. It allows the seller to get an immediate cash sale, minus a “risk assessment” withholding by the buyer. The buyer gets more time to analyze the investment, improve the home where needed, and come up with a resale strategy. Should the home sell for the agreed-upon amount, the seller gets back that risk fee. If it sells for less, they get what is remaining, and if the home sells for more, the profit is included. Additionally, Zoodealio’s Sell Now Move Later offers a cash deal and a 12-month lease-back so the seller can take more time to find the best place.

Zoodealio has partnered with proptech companies such as Revive and Curbio to provide a “Fix It Then List It” program. Revive is software for coordinating and managing home updates, while Curbio deploys a renovation assistance model that targets pre-market fixes and offers a pay-at-closing agreement. The users can view all the details of each offer and, when ready, quickly launch the legal process of getting it all done. There is also a feedback mechanism for users to provide more detail or pitch an argument for a better offer.

Zoodealio remains at a functional size, has not scaled too quickly, and continues to engage the market in creative ways. The company is on track to help agents, assist consumers, and support industry change.