KeyPleaze is a real estate showing and task outsourcing app ideal for brokerages, available on iOS and Android platforms. The app has several standout features that make it ideal for busy, deprived agents. For instance, hiring agents can plug in a need, and another agent can claim it. Projects are listed in the app as Home Showing, Open House, and as a catch-all, Runner, which can be anything from being present at an inspection to collecting signage. Because it’s brokerage-driven, tasks are broadcast to all offices and agents under the same brand and location and assigned on a first-to-claim basis.
KeyPleaze’s creators are savvy in their business play, as the app caters to brokerages rather than individual agents, which allows for optional revenue models, such as per-agent licensing and sign-up fees, set-up charges, and user tiers. However, KeyPleaze takes a percentage cut from each task, allowing it to avoid the stigma of upfront charges and extensive charges during onboarding, for example.
The app disseminates tasks to app accounts via alerts on the user’s phone and in the app itself. Payments are processed via Stripe integration, and deciding what to pay for a job is as easy as a slider widget, starting at $20 and ending at $400.
KeyPleaze’s founders aim to help agents be in two places at once by making it easier for them to take on multiple tasks. The company is onboarding two to three offices per week and has more than 50,000 agents in total with accounts. Its users close 10 to 30 percent more deals than non-users, a notable anecdote.
While the app’s functionality is limited to a single purpose, it provides a solid user experience, but the user interface could use a modern overhaul. The app verifies the agent’s license number and captures brokerage account information during setup. Additionally, information about any buyers being met or outside parties is required when setting up a task. However, the team should address agent safety for showings by building an alarm or time-based alert function to piggyback on the task-completed function or include clear instructions for using the onboard safety features of the iPhone and popular Android models.
The category of app KeyPleaze belongs to isn’t new, and it could face stiff competition from larger players. Still, the app demonstrates a good deal of wit when it comes to selling software, and it has the potential to carve a niche in the field.
