RealCheeky is a transaction coordination service that helps agents manage transactions from contract to close. The service is ideal for individual agents or small teams that do not want to use larger-scale software products. RealCheeky uses on-staff transaction coordinators and proprietary deal management software to manage transactions. While agents upload listing documents and offers, they do not interact with the software as much as they would with other systems. RealCheeky has highly detailed checklists, OCR-based (optical character recognition) form error detection, closing plan timelines, and automations powered by contextual logic. RealCheeky processes every document uploaded for missing fields and pertinent data, accepts completed document packages from Dotloop and zipForms, and integrates with DocuSign.
RealCheeky provides a Closing Plan, which is an extensive list of what needs to be done upon agreement, customized for offers and listings. The plan includes vital milestones, such as loan application verification, when earnest money is due, and when the title report is expected. However, RealCheeky runs into challenges when compared to more comprehensive transaction management systems in the industry. RealCheeky’s requirement to upload and process third-party deal forms puts it at a disadvantage to native, in-app documentation workflows, which can generate checklists and timelines dynamically and do so in a direct, user-facing experience based on state laws.
RealCheeky sells outsourced transaction management, not transaction management software. RealCheeky removes the burden from the agent of getting deals through escrow, making it an ideal play for lower volume offices and individual agents or small teams. While there is space in the field for RealCheeky, the company is young and still has time to analyze the market. It may have been built within the vacuum of its founders’ frustration without really delving into what it might be selling against. Communication is the most central tenet of good deal management, and while the software used internally does a good job of keeping company staff and agent-users on track, more overt outreach directly to buyers and sellers would be beneficial.
